Creative Director, Product Design.
Enterprise UX, Complex, Data-Intensive Platforms
About
I'm a Creative Director and product design leader specializing in enterprise UX for ad tech, financial services and other data-intensive platforms. I untangle complex, multi-stakeholder product problems and turn them into usable, human-centered experiences that change how people make decisions.
Design Approach
I start every engagement by identifying what users actually need to accomplish before I touch a wireframe or a system. Working closely with clients, engineers and cross-functional teams, I bring together business strategy, systems thinking and human-centered craft to design enterprise experiences that are intuitive, accessible and built to perform across complex technical environments.
Skills & Specialties
Experience Design
Product Design
Systems Design
Creative Direction
Workshop Design & Facilitation
Client Relationships
Team Leadership & Management
Case Studies
Explore some of my project engagements I led. Case studies are password-protected. Please contact me for permissions.
Industry Expertise
Advertising & Media
Financial Services
Teleco
Data & Technology
Travel & Hospitality
Entertainment